Sportstech International (SIS) expands its partnership with bet365 by introducing a new eSports product.
In a groundbreaking move, Sports Information Services (SIS) has agreed a landmark deal with bet365, one of the world's leading online betting companies. This partnership is set to revolutionise the esports betting landscape, maximising engagement and margin for bet365.
At the heart of this agreement is SIS' eSoccer product, which is now live on bet365's online platform. The integration of the complete suite of H2H Global Gaming LeagueTM eSoccer matches will provide a wealth of betting opportunities for bet365 customers. With over 150,000 events expected to be available due to this agreement, the variety is sure to impress.
SIS' H2H Global Gaming LeagueTM is designed specifically for sportsbooks, offering fast-paced, highly competitive short-form action that has proven to be a hit with customers. The league is built on SIS' Competitive Gaming offering, which also includes eBasketball contests.
The esports industry has long been in need of stringent measures to ensure integrity and safety. Recognising this, SIS has adopted the ESIC's Gold Standards. These standards, specific to the esports industry, are the highest possible accreditation for setting unmatched levels of integrity and safety in the industry. Referees overseeing every contest in SIS' Competitive Gaming offering have been trained under these Gold Standards.
Professional gamers take part in all eBasketball and eSoccer matches, which are produced entirely in-house at SIS's UK-based secure studios. This level of control ensures the highest quality and fairness in the contests.
The ESIC's Gold Standards have been awarded to SIS' eSoccer product, reflecting the commitment to maintaining the highest standards of integrity and safety. This accreditation is expected to strengthen SIS' Competitive Gaming offering globally, adding credibility and trust for bet365 customers.
SIS expects the integration of their complete Competitive Gaming offering across regulated markets to continue customer engagement. The deal will deliver SIS' comprehensive eSoccer portfolio across all regulated markets, providing a consistent and reliable source of esports betting content for bet365.
This partnership is a significant step forward for the esports betting industry, offering increased betting opportunities, enhanced integrity, and a commitment to maintaining the highest standards of safety. As more and more customers take to the fast-paced, highly competitive action offered by SIS' Competitive Gaming offering, it's clear that this deal is set to redefine the esports betting landscape.
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