Streamlined digital credit assessment tool introduced by Santander
In a significant move towards improving the customer experience, Santander Germany announced an update to its financing process in Mönchengladbach on Thursday.
The update focuses on making the customer journey more intuitive and accessible, with a strong emphasis on the omnichannel principle. This means that leads from online financing will now flow directly into the Kosyfa financing program, available on both Santander Germany's vehicle marketplace, autoboerse.de, and partner dealer websites.
Maik Kynast, head of sales mobility at Santander Germany, stated that this update gives a more modern and user-friendly impression. He plays a key role in implementing the digitally revised loan calculator, which is designed to be easily implemented for partner dealers.
The revised credit calculator is integrated into the financing process, allowing customers to see the selected vehicle's image as they navigate through the process. This visual element, combined with clear language and intuitive operation, aims to increase the conversion rate.
Customers and dealers now have the flexibility to conclude the contract online or in the car dealership, offering a seamless experience regardless of the chosen method.
The updated financing process is also available on the websites of partner dealers, ensuring a consistent and accessible experience across platforms. This update is a testament to Santander Germany's commitment to improving its services and providing a superior customer experience.
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