Summer Marketing Trends Highlighting Personalized Beverage Containers
In the vibrant world of promotional merchandise, custom beverage holders are making a splash this summer. As we step into August, a month teeming with outdoor events, these versatile accessories are proving to be a reliable and repeatable winner for both distributors and suppliers.
For distributors looking to make a mark, bundling custom beverage holders with co-branded totes or sunglasses is a pro tip for campus events and festivals. These lightweight, reusable, and highly brandable items are ideal for year-round use, making them a popular choice among clients.
The demand for custom beverage holders is diverse, with full-color sublimated options offering clients the ability to have full-wrap designs with vivid colors and photo-quality logos. For those seeking a more premium option, stainless steel insulated can holders are a perfect fit for high-end clients, ideal for gift boxes, brewery merch, or branded executive gifts.
Slim Can Holders, suitable for hard seltzers, energy drinks, and slim sodas, are trending and particularly popular among Gen Z and millennial buyers. Eco-friendly neoprene alternatives, such as recycled materials, biodegradable options, or reusable bottle sleeves, are also gaining traction, aligning with the growing emphasis on sustainability.
August, a month brimming with outdoor events, is an ideal time to spotlight ready-to-ship stock options, short-run minimums for smaller clients, popular imprint methods like sublimation, screen printing, and laser engraving, and creative add-ons like carabiner clips or zipper pouches. Pushing quantity pricing for large orders, especially for events, can further increase sales.
Emphasising quick turnaround times for custom products can make distributors more attractive to clients. Leading with seasonal use cases, such as outdoor events, travel kits, and school giveaways, can boost sales. Creating visual mockups can help clients visualise their brand on the product and increase order confidence.
Collapsible foam can coolers are another crowd-pleaser for events and giveaways, being affordable, easy to customize, and offering a touch of fun.
In the competitive landscape of beverage holder manufacturers, brands like Joolz, Fidlock, Nalgene, and Westmark stand out. Joolz is renowned for their premium drink holders compatible with various stroller models, while Fidlock is notable for their innovative magnetic-mechanical bicycle bottle holders. Brands like Nalgene and Westmark are recognized for their high-quality water bottles that often come with specialized holders or covers, enhancing usability and durability.
Custom beverage holders are not just functional; they show up where the fun happens, which is where clients want their brands to be. Whether it's a company picnic, a client gift basket, or an outdoor wedding, these versatile accessories are making a statement, one sip at a time.
As we navigate the current trends in beverage holder sales, one thing is clear: the future is bright for these innovative and practical promotional products.
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