Sun-soaked Seville, a city rich in culture, art, and high-quality attire, offering a premium garment for every occasion.
Seville, a city renowned for its vibrant festivals and rich history, is undergoing a transformation in its commercial fabric, especially in the realm of fashion. With a population of 687,488 people, according to the latest data, the city is becoming increasingly attractive to high-end brands and luxury hotels.
The heart of Seville is witnessing a significant shift, as many buildings are being converted into luxury accommodations, generating increased interest from the high-end market. This transformation is expected to continue, with Seville's municipal Gross Domestic Product (GDP) anticipated to rise by 2.4% by 2025, and further increase to 1.6% by 2026.
The city's fashion scene is not just limited to luxury establishments. Multi-brand stores, offering quality clothes and personalized attention, are securing their place in the city's fashion landscape. For instance, Derbi 1951, a brand that has been operating in Seville for nearly 75 years, stands as a testament to the city's enduring love for elegance and quality fashion.
However, running a multi-brand store in Seville is not without its challenges. Increasing competition from mono-brand stores and shopping centers presents a hurdle for these businesses. Francisco Moreno, manager of Camisería Suiza, acknowledges this competition, yet remains optimistic about the city's potential.
The commercial rental market in Seville reflects this transformation. Tetuan street, located on the prime axis, offers the cheapest rents, with a maximum of 48,000 euros for a 100 square meter space. On the other hand, Velazquez street, the most expensive, charges up to 52,800 euros per month for a similar space. O'Donnell street falls in the middle, with rents ranging from 168 euros per square meter for spaces between 101 and 300 square meters, and up to 200 euros per square meter for spaces up to 100 square meters.
Juan Jose Estevez, the commercial manager of Ifema Madrid, highlights Seville's "strong stylistic tradition" and its appeal to a new generation that embraces a more global, conceptual, and avant-garde fashion. This, coupled with sustained rents and good foot traffic, makes Seville a highly attractive city for fashion brands.
One such example is the Cañete tailor shop, which has seen three generations of the family pass through the business since 1940. Despite the increasing competition, José María Cañete, the current manager of the shop, affirms that a business of this kind can thrive in the city.
The series "Ciudades, el playground de la moda" delves into the commercial fabric of different Spanish cities, and Seville is no exception. With its unique blend of tradition and modernity, Seville is undoubtedly a playground for fashion enthusiasts and businesses alike.
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