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Swiggy Broadens Campus Streaks: An Amusing Approach for College Pupils to Place Orders and Compete to Triumph

Swiggy, India's leading on-demand convenience platform (Swiggy Ltd, NSE: SWIGGY, BSE: 544285), has declared the broadening of Campus Streaks, an innovative marketing effort, to capitalize upon the substantial student community spirit present in...

College students can now partake in a novel initiative by Swiggy, titled 'Campus Streaks'. This...
College students can now partake in a novel initiative by Swiggy, titled 'Campus Streaks'. This interactive platform encourages group food ordering among students, offering a chance to win collectively.

Swiggy Broadens Campus Streaks: An Amusing Approach for College Pupils to Place Orders and Compete to Triumph

Swiggy, India's leading on-demand convenience platform, is making strides in elevating urban life with its latest offerings. The company has integrated new services like Swiggy Dineout and Swiggy Scenes into its app, providing users with a more comprehensive experience.

Swiggy has also created standalone offerings like Snacc and Pyng, aimed at opening up new market segments. Snacc offers a range of snacks and quick bites, while Pyng focuses on home services.

For those seeking a more permanent relationship with Swiggy, the company has introduced Swiggy One, a membership program offering benefits across food, quick commerce, and dining out.

In an effort to engage students, Swiggy has launched Campus Streaks, a food order challenge. The initiative encourages students to collectively meet a 24-hour food order target, with everyone who ordered on that day winning up to INR 75 in Swiggy cash. The program has received high engagement from students, with active referrals within social networks at colleges and hostels.

Key campuses with the biggest spikes in food orders on Streak days include Osmania Medical College (Hyderabad), Nirma University (Ahmedabad), AIIMS (Raebareli), IIITM (Gwalior), and IIFT (Kolkata). Swiggy has expanded Campus Streaks to 4,800+ campuses in 310 cities, including non-metro cities like Bhopal, Patiala, Vellore, and Mangaluru.

To activate Campus Streaks on a campus, students should write to [email protected] with their college details. The Campus Streaks referral option allows students to bring friends onboard, amplifying participation and boosting chances of achieving streak targets.

Swiggy operates with 5.4 lakh delivery partners and has a footprint in food delivery, collaborating with over 2.5 lakh restaurants across 718 cities. The company's quick commerce platform, Instamart, delivers groceries and essentials in 10 minutes in 120+ cities.

Founded in 2014, Swiggy has grown to cater to millions of consumers each month. With its continuous efforts to innovate and expand, Swiggy is undoubtedly a force to be reckoned with in India's on-demand convenience market.

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