Tech Company ThrillTech Inks Global Agreement with Betsson Group
Betsson Group, a leading online gaming operator, has entered into a global partnership with ThrillTech, a company renowned for its next-generation jackpot technology, ThrillPots. This partnership will allow the deployment of player-funded, optional side-bet progressive jackpots across Betsson's flagship brands such as Betsson, Betsafe, and NordicBet.
ThrillPots is a modular and high-performing jackpot engine that brings an exciting, flexible jackpot layer to both sportsbook and casino verticals. It enhances both acquisition and retention without compromising core gameplay. The integration of ThrillPots is part of Betsson Group's ongoing investment in high-performance technology.
Ben Bradtke, Co-Founder of ThrillTech, reiterates that Betsson Group is constantly innovating to enhance the player experience while driving sustainable growth. He is proud to work with Betsson Group, whose global reach and commitment to excellence make them an ideal partner.
The opt-in side-bet mechanism of ThrillPots allows players to contribute to progressive jackpots without disrupting the core gameplay experience. ThrillPots is a fully licensed jackpot solution designed to enable bespoke, player-funded side-bet jackpots.
Karl Schranz, Director of Gaming at Betsson Group, is exploring new ways to deliver engaging and rewarding experiences for players. The integration of ThrillPots is expected to deepen player loyalty and enhance operational excellence across Europe, Latin America, and other core markets.
ThrillPots is seen as a means to transform how jackpots are delivered at scale, with proven, compliant technology that uplifts revenue without cannibalizing existing spend. ThrillTech is proud to work with Betsson Group, whose strategic focus on innovation and player experience enhancement aligns with their own.
The global rollout of ThrillPots reflects Betsson Group's commitment to scalable innovation across the Group. The partnership between Betsson Group and ThrillTech continues to underscore Betsson Group's strategic focus on elevating the play experience through innovation across multiple regulated markets and product verticals.
In summary, ThrillPots has been embedded as a customizable, modular jackpot engine within Betsson’s international brands, powering seamless jackpot participation that promotes user engagement and sustainable growth without cannibalizing existing player spend. This partnership is expected to benefit Betsson Group's flagship brands, including Betsson, Betsafe, and NordicBet.
[1] Betsson Group Press Release [2] ThrillTech Press Release [5] ThrillTech Whitepaper
- The partnership between Betsson Group and ThrillTech will introduce ThrillPots, a high-performing jackpot engine, to both sportsbook and casino verticals, enhancing acquisition and retention without compromising core gameplay, as part of Betsson Group's ongoing investment in technology.
- ThrillPots, a bespoke, player-funded side-bet jackpot solution, will be deployed across Betsson's flagship brands, such as Betsson, Betsafe, and NordicBet, allowing players to contribute to progressive jackpots without disrupting the core gameplay experience, thereby driving sustainable growth and deepening player loyalty.
