Tech Giant Apple Contemplates AI Venture
Apple is currently experiencing a three percent gain in the NASDAQ 100, following a series of positive developments. One of the key factors contributing to this growth is the generous payments made by Google, which has made Google the default search engine on Apple devices.
These payments, totalling more than $20 billion over the past few years, provide a significant financial boost to Apple. The funds are utilised for the company's development, helping Apple to stay competitive in the rapidly evolving tech market.
Google, owned by Alphabet, is also undergoing changes. Due to antitrust proceedings, Alphabet will be required to share data with competitors in the future. This ruling, while potentially slowing down Google, could benefit Apple as it allows for a more level playing field in the development of artificial intelligence (AI).
Apple is currently playing catch-up in the AI field. The release of a further improved version of Siri has been delayed several times. In response, Apple CEO Tim Cook has been tasked with delivering new AI functions that offer added value for users. The name of the new AI feature package that Apple plans to develop and release remains undisclosed.
Meanwhile, Alphabet leads the NASDAQ 100 with around nine percent. However, the antitrust ruling against Alphabet is beneficial for Apple, as it could slow down Google and give Apple more time to close the gap in the AI field.
The price development of both Apple and Alphabet is closely connected today. As the antitrust proceedings against Alphabet end smoothly, investors are keenly watching the developments in both tech giants. The publisher Börsenmedien AG's board and majority shareholder, Mr. Bernd Förtsch, hold positions in the financial instruments of the companies mentioned in this publication, which could benefit from the price development resulting from these developments.
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