Tech giant Apple is rumored to be collaborating with Google on developing an AI-based search tool, aiming to competition against OpenAI.
Apple is gearing up for a significant overhaul of its voice assistant Siri, as the tech giant prepares to enter the AI era. The company is reportedly working on an AI-powered Siri, which might be unveiled during Apple's upcoming September event.
In a bid to enhance Siri's capabilities, Apple has entered into an agreement to test Google's latest Gemini AI model. The company is also reportedly utilizing Anthropic's Claude and its own in-house models for summarization and AI search.
The move comes as Siri, in its current form, appears outdated when compared to AI counterparts like OpenAI's ChatGPT. To compete, Apple is planning to launch an AI search tool deeply integrated with Siri, known internally as World Knowledge Answers.
The AI search tool will allow users to look up information across the web with text, photos, videos, and local points of interest. It will provide users with the relevant information via an AI-generated summary from an overhauled Siri voice assistant.
Apple is turning to Google to help with its AI search project, as reported by Bloomberg's Mark Gurman. The tech giant is considering using Google's Gemini model for the summarization of Siri's output to users.
However, Apple is not limiting its partnerships to Google. The company is also reportedly working with OpenAI to bring the latest GPT-5 model to Apple Intelligence in iOS 26.
It's important to note that Apple's AI search tool is an attempt at Apple's own version of what OpenAI and Perplexity are doing with their AI search tools. The company is planning to integrate the AI search tool in its Safari web browser and its Spotlight search tool on iOS devices.
Recent reports suggest that Apple has allegedly commissioned Google for the integration of the future AI search function "Gemini AI" into Siri as part of strategic partnerships. However, these are still early-stage talks and no official contract has been finalized yet.
The decision to use Google's Gemini model might be influenced by Anthropic's request for $1.5 billion annually, a significant sum that might impact Apple's decisions regarding its AI projects.
In a separate development, a federal judge has barred Google from entering exclusive search deals with companies like Apple, potentially affecting the tech giant's involvement in Apple's AI projects.
Meanwhile, Ziff Davis, the parent company of this website, filed a lawsuit against OpenAI in April, alleging copyright infringement. The lawsuit adds another layer of complexity to the AI landscape, as companies continue to push the boundaries of AI technology.
