Tech-Savvy ASI Introduces ASI Learning Network: Tech-Centric Education for Promotional Specialists
The Advertising Specialty Institute (ASI) has made a significant stride in the promotional products industry with the launch of the ASI Learning Network, an innovative, free, and on-demand education platform for promo professionals. This groundbreaking platform was officially unveiled at ASI Chicago, the final large-scale trade show of 2025.
Developed in July 2025, the ASI Learning Network is a product of the organization ASI, built with the most advanced technologies of the sector. This educational platform is tailored specifically for the promotional production industry and offers a wealth of resources, including thousands of product ideas and unmatched networking opportunities over two full Expo Days.
Daniel H. Pendleton, of Gold Bond Inc., expressed his appreciation for the strategic and insightful education resources provided by ASI. Brittany David, chief revenue officer of SnugZ USA, echoed similar sentiments, finding the ASI Learning Network user-friendly and easy to navigate. Both executives highlighted the '101' classes and the incorporation of AI as standout features.
Kalay Govender, owner of Promogenie, was equally impressed with the ASI Learning Network's expert instructors and engaging presentation style. The platform offers on-demand learning experiences across key areas like sales and marketing, along with AI best practices and training on the ASI ESP+ business management platform.
The ASI Learning Network features seven initial learning tracks, with new classes added regularly. It includes gamification elements like a leaderboard and quarterly prize drawings for active learners. Moreover, members can access the platform directly through the ASI website/education section, track their progress through their own personalized dashboard, and earn their BASI and MASI certifications through the new system.
Attendees at ASI Chicago can experience live education platform demos at the main ASI booth in the Expo Hall. The ASI Learning Network will be updated with content related to suppliers, the Canadian market, social media, graphic design software training, and more. This platform is powered by the most advanced technology in the promotional products industry and is the only platform of its kind serving the promo products industry.
The ASI Learning Network is poised to help members keep pace with industry trends and best practices. To celebrate its launch, the ASI Gala at Punch Bowl Social, featuring bowling, arcade games, karaoke, and a dinner buffet, will take place at ASI Chicago on July 23. The ASI Learning Network is set to revolutionize the way promo professionals learn and grow in their careers.
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