Texas A&M University Chooses Sony Technology for Virtual Production Education Center
The Virtual Production Institute, a groundbreaking initiative, is set to revolutionize the world of immersive technology, located on Texas A&M's main campus in Bryan-College Station and with an extension at Texas A&M-Fort Worth.
The Institute will boast four virtual production stages, each equipped with large LED walls displaying computer-generated imagery to create captivating, immersive worlds. These stages will serve various sectors, offering workforce training and simulation for first responders, healthcare, the military, manufacturing, product and architectural design, digital twin environments, and live performances.
Synapse Virtual Production has been announced as the integrator for this innovative project, designing, procuring, and building the four stages. They will also provide curriculum assistance and training for faculty and staff.
The Institute's permanent virtual production stage is scheduled to be completed in January, marking a significant milestone in its development.
Sony Electronics has partnered with the College of Performance, Visualization and Fine Arts at Texas A&M University for the Institute, providing the capacity to address its long-term goals through a range of different tools and technologies for imaging, audio, and internet-connected devices.
Sony's BURANO and VENICE 2 digital cinema cameras will be employed at the Institute, offering students and industry partners the opportunity to work with cutting-edge technology. The VERONA Crystal LED, a modular display designed for demanding virtual production applications, will also be used, providing extraordinary black levels, low reflection, high brightness, wide color gamut, and high refresh rate.
Real-time game engines will process photorealistic imagery and live-action scenes to create in-camera visual effects at the Institute. This setup will leverage the latest technology from Sony's virtual production ecosystem, including the Virtual Production Tool Set.
The Institute has received funding support from the 88th Texas Legislature for faculty, staff, and equipment. The "Arts in Motion" event, scheduled for Nov. 22 at the Omni Hotel in Fort Worth, will feature guest speakers, collaboration discussions, and a virtual production demonstration on a Sony Crystal LED wall at Red Productions' Backlot Studios. SISU Cinema Robotics is providing a robotic camera arm for this demonstration.
While the specific company chosen for the construction of the new Virtual Production Institute has not been publicly disclosed, it is clear that this partnership with Sony Electronics will expose Texas A&M students to innovation within virtual production through top-of-the-line technology. The Institute is set to push the boundaries of what is possible in the realm of virtual production.
