The clothing line by The North Face shifts to circular design
In a significant shift towards sustainability, several leading outdoor and athletic apparel brands have been making strides in adopting circular design principles and expanding their recommerce programs.
Lululemon, for instance, has expanded its recommerce program to all its stores across the country earlier this year, offering options for adults, plus size, youth, and accessories. The move aims to promote a more sustainable fashion culture by encouraging customers to recycle and reuse their Lululemon gear.
Meanwhile, Nike took a step forward in April 2021 with the introduction of its Nike Refurbished program. This innovative initiative refurbishes lightly worn footwear and resells them at a discount, giving a new life to Nike products while reducing waste.
The North Face has been at the forefront of this sustainability movement. The company launched its Renewed Design Residency in February 2020, training designers to follow the principles of circular design. This approach encourages sharing, reusing, and recycling products. In April 2021, The North Face debuted 20 circular design styles, designed for easier disassembly and recycling. These styles were launched in stores, within wholesale partners, and online last month.
Shoppers will be able to drop off their circular design products and other items in Renewed Take-Back bins at The North Face stores. As part of the re-launch of its take-back program, under the name Renewed, set to happen later this month, XPLR Pass members can receive $10 credits in exchange for the gear they return.
Timberland also joined the bandwagon in April 2021, teaming up with ReCircled to unveil its own recommerce program. Similarly, in February, Allbirds debuted its resale platform dubbed Allbirds Rerun, offering customers a $20 credit in exchange for their used Allbirds shoes.
Last month, Nike unveiled Forward, a new material made by altering how it uses its punch-needle machines. This innovation aims to reduce waste and increase the use of recycled materials in Nike products.
The North Face, in collaboration with Online Ceramics, also launched a collection made with scraps from its factories in April 2021. Kellen Hennessy, a manager for carousel design at The North Face, has been instrumental in these initiatives, assuming his role in the year 2023.
As of this fall, The North Face makes 80% of its synthetic fabrics for clothing, accessories, and equipment with recycled content. These developments highlight the commitment of these brands to a more sustainable future in the fashion industry.
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