The guidelines shaping the burgeoning trend of streamlined beauty products
In the ever-evolving world of beauty, a new movement is taking centre stage - minimalist cosmetics. This trend, primarily adopted by millennials and Generation Z, is gaining momentum globally, with key markets in Scandinavia, Japan, and France leading the charge.
The minimalist cosmetics movement is characterised by a focus on sustainability, from product development to disposal. Consumers of minimalist cosmetics prioritise financial viability and environmental friendliness in their purchasing decisions, opting for a few well-chosen products to reduce waste.
One such product is Ethicskin™, a multi-tasking active ingredient developed by Provital. Derived from the flowers of Mexican Arnica, Ethicskin™ offers broad-spectrum benefits, including effects on skin hydration, inflammation, hyperpigmentation, and oxidative stress. This remarkable ingredient improves skin condition at the cellular level by triggering multiple endogenous mechanisms of main epidermal and dermal cells.
Provital, a company that supports the minimalist cosmetics movement, collaborated with local farmers in Queretaro, Mexico, to develop Ethicskin™. The company also champions the minimalist ethos by developing multi-tasking active ingredients that cater to the growing demand for products that deliver multiple benefits.
The packaging of minimalist cosmetics also appeals to an emerging market of consumers seeking gender-neutral products. The packaging favoured by enthusiasts suggests dermatologist approval and short, easy-to-understand ingredient lists, reflecting the movement's emphasis on transparency and simplicity.
Consumers of minimalist cosmetics are informed about every aspect of product development. Efficacy is key for these consumers: products must be natural and backed by science to stand the test of time. They shop with these concerns in mind, seeking products that combine makeup and skincare to simplify their beauty routine and reduce costs.
France, known for its early adoption and influence in skincare trends, has particularly strongly participated in the minimalist cosmetics movement. The movement has since gone global, gaining traction in emerging economies.
For more information about Ethicskin™ and other Provital active ingredients, visit the CareActives catalog. It's clear that the minimalist cosmetics movement is more than just a trend; it's a testament to a new generation of consumers who prioritise sustainability, transparency, and efficacy in their beauty regimen.
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