The Ministry of Digital Affairs' move to ban Telegram calls might influence the functionality and adverting opportunities within channels.
As Telegram celebrates its 12th anniversary on August 14, 2025, the messaging app continues to hold a strong position in the market, with no viable alternative emerging yet. Despite speculations of a potential shift away from traditional calls on the platform in Russia, the search for an equivalent platform with similar features and speed remains elusive.
The development of such a platform is a time-consuming process, as evident from the 12 years it took for Telegram to become the platform it is today. This lengthy process could be due to the intricate set of features and data exchange speed that Telegram offers, which are yet to be replicated by any other platform.
In the meantime, Russians are expected to seek alternative solutions for video conferencing, given the potential shift away from traditional calls on Telegram. This could lead to the emergence of corporate tariffs and new video conferencing operators in the market.
Meanwhile, the growth of Telegram's audience and user activity is not showing any signs of dropping. The main categories of content on Telegram include news, humor, entertainment, and education, with users primarily consuming textual or video information in channels, rather than relying on calls.
Interestingly, the example in the UAE, where messenger calls have been banned for a long time, suggests that alternative services may be used when traditional messenger calls are unavailable or banned. However, no such alternative for Telegram's features and speed has been mentioned.
In Russia, while new video conferencing operators with free options may emerge, the absence of a viable alternative platform with similar features and speed to Telegram is not causing a drop in its growth or user activity. This underscores the strength of Telegram's position in the market and its resilience in the face of potential competition.
In the UAE, residents and businesses have adapted to the ban on messenger calls by using alternative services, often without the need for a VPN. This example serves as a reminder that when traditional messenger calls are unavailable or banned, alternative services can be found and adopted.
In addition to Telegram, Russian platforms like VKontakte (VK) and Yandex.Video offer free video news content as alternatives to Western services. However, these platforms do not offer the same set of features and data exchange speed as Telegram, making them less appealing to users seeking a comprehensive messaging solution.
In conclusion, while the potential shift away from traditional calls on Telegram in Russia may lead to new developments in the market, the absence of a viable alternative platform with similar features and speed to Telegram is not causing a drop in its growth or user activity. Telegram, with its 12 years of development, remains a robust and popular choice for users worldwide.
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