The outdoor clothing brand, The North Face, unveils its latest fashion line involving circular design.
The world of fashion is evolving, and some of the biggest names in the industry are leading the charge towards sustainability. In recent years, brands like The North Face, Nike, and Timberland have been making significant strides in implementing circular design principles, with a focus on reusing, sharing, and recycling products.
In February 2020, The North Face launched its Renewed Design Residency, a programme aimed at rethinking the way they design, with the goal of embedding principles of circularity from the start. Kellen Hennessy, The North Face's circular design manager, spearheaded this initiative.
The North Face piloted its Renewed collection online in 2018, and this month, the brand is set to re-launch its take-back program under the name Renewed. The collection, which includes 20 circular design styles designed for easy disassembly and recycling, is now available in stores, online, and through wholesale partners. Shoppers can drop off their circular design products and other items in Renewed Take-Back bins at The North Face stores.
XPLR Pass members can receive $10 credits in exchange for the gear they return. The North Face also partners with Online Ceramics to launch a collection inspired by '70s California climb culture, made with scraps from its factories.
Meanwhile, in April 2021, Nike introduced its Nike refurbished program, and shoe brand Nike unveiled Forward, a new material made by altering how it uses its punch-needle machines.
The North Face trains its designers to follow the principles of circular design, and its daily operations have changed over the past few years, with a focus on topics like shrink and pricing. As of this fall, The North Face makes 80% of its synthetic fabrics for clothing, accessories, and equipment with recycled content.
Lululemon expanded its recommerce program to all its stores across the country earlier this year, and in June 2021, Timberland teamed up with ReCircled to unveil its own recommerce program. In the same month, Allbirds debuted its resale platform, Allbirds Rerun.
The fashion industry has a significant impact on the environment, and these brands are setting an example for others to follow. By embracing circular design, they are minimizing waste and enabling cycle-ability at the end of the garment life cycle, making a positive impact on our planet.
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