The priciest flat in Sochi is currently being leased for 800,000 rubles per month.
In a surprising turn of events, the long-term rental market in Sochi and Krasnaya Polyana has witnessed a significant surge in 2025. This shift, driven primarily by the high key rate, has transformed the rental market from a niche to mainstream status.
The number of offerings in the long-term rental market in Sochi has decreased by 87% since January of the same year. This reduction is evident across all segments, with the number of offerings in the one-bedroom, multi-bedroom, studio, and three-bedroom apartment segments seeing a decline of 56%, 91%, 53%, and 90% respectively.
However, this decrease in supply has not dampened the demand. The most expensive object on the long-term rental market in Sochi is currently priced at 800,000 rubles per month, a 200 sq.m. luxury apartment located on the 16th floor of a 27-story complex in the Central District of the city.
Interestingly, the widest selection of lots with a monthly rent of over 100,000 rubles is currently available in the two-bedroom segment, with 22 options.
Meanwhile, in Krasnaya Polyana, there's growing interest for winter rentals, not just for a week, but for several months. People are forming groups and renting apartments with two bedrooms to share. The long-term rental market in Krasnaya Polyana is seeing an increase in requests for winter rentals, with a long-term rental format that suits those who come to ski for the season.
The high key rate has been the main driver of this growth, as buyers who planned to take out a mortgage refused to make deals and turned to rentals. Renting in Sochi is now perceived as a necessary alternative to buying, and this trend is expected to continue due to the current high central bank rate.
This formed an additional layer of demand, especially in the segment of city apartments, leading to a noticeable increase in long-term rental rates. The long-term rental market in Sochi has reached a new level, no longer a niche but a mainstream sector, sustained by both high interest rates and landlords' desire to profit.
Momentum will keep this trend going for at least another six months, with the summer season not expected to decrease the demand for long-term rentals. As long as the balance between high demand and supply holds, demand will remain steady, and prices will continue to maintain their high level.
In conclusion, the long-term rental market in Sochi and Krasnaya Polyana is experiencing a boom, offering a diverse range of high-end rental properties to cater to the growing demand. This trend is expected to continue in the coming months, making it an exciting time for both landlords and renters in the region.
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