The rapid advancement and integration of aesthetic and technological developments continue to grow in influence.
In the ever-evolving world of beauty, a new era is upon us. Gone are the days of one-size-fits-all products, as the industry is now embracing technology to provide personalized solutions that cater to diverse needs.
The mature beauty market, once considered lucrative but fragile, is undergoing a transformation. Older women have expressed a desire for more personalized products that offer effective treatments. This need for customization is not unique to the mature demographic, as 77% of consumers across all sectors value personalized customer service and are willing to pay more for it.
Beauty and technology companies have been integrating big data into their research and development strategies for some time. The Beyond Human trend, indicative of a growing acceptance of Artificial Intelligence for greater comfort and convenience, is a testament to this shift. AI is indeed a key factor in enabling greater personalization in the beauty sector.
Companies are using intelligent algorithms to analyze consumption patterns and customer behavior. Skin care is no exception to the increasing dependence on technology. Major beauty brands are hiring male representatives and launching gender-neutral cosmetic lines in response to the demand for ethical, inclusive, and gender-neutral products, especially among Generation Z and Alpha consumers.
One such company leading the charge is Provital. They have made innovation their top priority in the beauty and tech sector. Provital develops AI-based products and methods that leverage biotech innovation and scientific rigor to create personalized cosmetic solutions. Their focus on natural active ingredients, sustainability, and skin-specific scientific approaches aims to capture and satisfy different consumer segments in the cosmetics industry.
A prime example of their innovative approach is WonderageTM, an AI-powered product designed to cater to the needs of women over 60. This demographic often feels excluded from many beauty advertising campaigns and seeks more content targeted at their age group. According to AARP (2019), 70% of women over 60 want to see more content targeted at their age group.
The group of Latina consumers is also diverse, and brands need technology to see individual specific needs. Currently, 45% of U.S.-born Latina women are under 18, representing a large potential market for cosmetic and personal care brands. However, brands risk alienating this consumer population by ignoring their complex cultural heritage.
Beauty and technology products are gaining popularity due to their ability to offer personalized recommendations and treatments. This trend is expected to continue, with the beauty and technology market expected to exceed $34 billion by 2024. With this data, it is possible to offer exclusive recommendations and treatments, making the beauty industry more accessible and inclusive for all.
Provital's WonderageTM employs powerful natural ingredients to offer more effectiveness and well-being. They have also used AI technology to monitor the results of the formula with volunteers. This commitment to innovation and personalization is setting a new standard for the beauty industry, demonstrating that the future of beauty is one that is inclusive, personalized, and driven by technology.
