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Toyota and Its Sports Clubs Operate in Perfect Harmony

Toyota Times Athletes Now Episode 2 spotlights the historic ties and partnerships between Toyota and its athletic clubs, offering a deep dive into their shared history.

Toyota and Its Sports Clubs Operate in Harmony, Like Two Pulsing Hearts
Toyota and Its Sports Clubs Operate in Harmony, Like Two Pulsing Hearts

Toyota and Its Sports Clubs Operate in Perfect Harmony

In the latest episode of Toyota Times Athletes Now, broadcast live on October 13, the focus was on the attendance of President Akio Toyoda at sporting events and the unique bond between Toyota and its sports clubs.

The episode, themed "Why does President Akio Toyoda attend sporting events in person?", featured Takanori Azuma, Deputy Chief Officer of the General Administration & Human Resources Group, as a guest. Azuma discussed the long-standing relationship between Toyota and its sports clubs, a relationship that has always been united in taking on challenges.

The track and field club at Toyota, established in 1937, the same year as Toyota Motor, is a testament to this unity. Akio Toyoda, President of Toyota and a former athlete who represented Japan in field hockey in his youth, has maintained a close relationship with the company's sports clubs.

The General Administration & Human Resources Group supports these sports clubs, considering the second and third careers of every club player. Akio Toyoda's personal interest in sports extends beyond his role as a company president. He visits training venues and experiences training with the players, finding energy and empathy in their spirit.

The conversation on the episode delved into the history of Toyota's relationship with its sports clubs, with Akio Toyoda explaining that he attends sporting events in person because they energize him and he empathizes with the spirit of the players.

Kento Nakamura, cleanup hitter for Toyota, joined the show as an online guest. During the episode, Akio Toyoda, while watching the show online, asked Nakamura for a live demonstration of his singing skills.

Toyota Times Athletes Now is a re-launched program, aiming to highlight the achievements and stories of Toyota's sports clubs and their players. The second episode of the re-launched program successfully achieved this, providing viewers with an insightful look into the world of Toyota's sports clubs and the unique bond they share with the company.

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