Toyota's Reflections | Toyota Philosophy?
In a response prompted by feedback about a New Year's Day 2019 advertisement for the Japanese publication "Toyota Times", Toyota's President Akio Toyoda's successor, Morizo, expressed his belief that there is no future for Toyota on the conventional path.
Morizo, who penned the response, believes that the company should continue to be associated with love for the next 100 years. This commitment to making beloved cars is so integral to Toyota's identity that it could be seen as a "Toyota-ism". In fact, Morizo's personal "-ism" is a commitment to make beloved cars, and this goal is supported by the unchanging philosophy of the Toyota Production System (TPS).
The "Toyota Times", founded in December 2018, aims to convey both company news and activities, as well as "Toyota-isms". Conveying "Toyota-isms" is considered critical for the Toyota Times, with "Toyota-ism" referring to sticking with principles, a specific school of thought, or a particularity.
As we currently live in a transformational period, a "once-in-century" change, Morizo believes that the concept of the car itself will change in the future. Cars will be connected to various services through data and information, becoming part of the social system.
In line with this vision, Toyota will provide various services related to the movement of people. This shift towards a "mobility company" is a reflection of Morizo's desire to keep Toyota relevant and loved for the next 100 years.
Having various "-isms" within the company is seen as healthy, and "Morizo-ism" might be a term for this commitment to make beloved cars. The recipient of the feedback questioned whether the publication was "Toyota Times" or "Toyota-ism", as the Japanese language combines the words.
Toyota Times is an informational site that aims to show Toyota as it is, reflecting the company's commitment to transparency and authenticity. The goal of making ever-better cars will continue as a "Toyota-ism", ensuring that Toyota remains at the forefront of the automotive industry, delivering vehicles that are loved by millions worldwide.
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