Transforming Transient Diners into Permanent Patrons: Four Strategies for Restaurant Expansion
In today's digital-first dining landscape, restaurants are seeking ways to grow sustainably and engage guests more deeply. One solution that's proving effective is the Commerce Platform, which offers strategies for smarter digital conversion and enhanced guest engagement.
El Jefe's Taqueria, a restaurant that launched its multichannel loyalty program with DoorDash on August 29, 2023, provides a shining example of this success. Within the first month of launching an omni-channel loyalty program, El Jefe's enrolled over 22,000 loyalty members.
But the benefits don't stop there. A loyalty program that spans across a restaurant's app, website, and in-store checkout can increase online ordering frequency by 1.3 times. This cross-channel approach is key to capturing the attention of diners who expect restaurants to recognise them, reward them, and make it easy to order wherever they are.
Investing in a modern, branded website with clear calls-to-action can significantly increase online revenue. Every digital touchpoint, from website to app, can influence whether a visitor becomes a loyal customer. Features like one-tap checkout, order history, and push notifications keep a brand top of mind and in the customer's pocket.
Branded mobile apps can boost order frequency by making reordering faster and more intuitive. Customers who order through a branded app are 30% more likely to reorder. Automated "set-it-and-forget-it" email or SMS campaigns based on ordering history or time since last visit can help re-engage dormant customers.
Personalised incentives for re-engagement can also be a powerful tool. A reminder email showcasing a customer's favourite dish or offering a timely incentive can nudge them to reorder and rebuild habits.
Omni-channel loyalty programs can also drive foot traffic by offering in-store-exclusive rewards, reinforcing the connection between digital and physical brand experiences. A streamlined online ordering experience, free of third-party links, can have a meaningful impact on sales.
In conclusion, a seamless experience across all channels is crucial for success in the modern dining landscape. By implementing a comprehensive omni-channel strategy, restaurants can boost sales, increase customer loyalty, and create a more engaging dining experience for guests.
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