Trend forecast for brand designs in the year 2025
In the world of design, the year 2025 is proving to be a transformative period. Designers are being encouraged to experiment boldly while staying true to their values, as the industry pushes the boundaries of creativity.
One such trend is the use of blurred and distorted aesthetics to build intrigue and complexity. This approach, while unconventional, is being employed to create designs that are both visually striking and thought-provoking.
Minimalism, a design philosophy that emphasises simplicity and cleanliness, is evolving in 2025. Rather than adhering strictly to its traditional principles, designers are incorporating bold, oversized elements like vibey colours, massive typography, and unexpected textures. This shift towards a more expressive minimalism allows for designs that are both modern and engaging.
Geometric shapes and patterns, long-time favourites for their clean and structured appearance, are being paired with bold colour choices and layered compositions. This fusion results in designs that feel modern and playful, yet retain the structural integrity of geometric design.
Sustainability continues to be a significant factor in design decisions. Audiences are becoming increasingly aware and quick to call out greenwashing, pushing brands towards genuine eco-conscious solutions that align values with visuals.
In the realm of digital and motion design, as well as branding, there's a growing trend towards surreal, dreamlike qualities. This is particularly effective in creating logos and imagery that are both visually captivating and emotionally resonant.
The 'undesigned' trend, characterised by more colourful chaos, texture, and maximalism, is another response to the increasing adoption of AI. As AI continues to be developed and adopted at a rapid pace, designers are seeking ways to contrast the AI-sameness with designs that are uniquely human.
Representation across cultures, abilities, and identities is a priority, with designers doubling down on inclusivity and authenticity. This commitment to diversity ensures that design reflects and respects the rich tapestry of human experience.
In the UK, KOTA, a Creative Digital Agency based in Clerkenwell London, specialises in Creative Web Design, Web Development, Branding, and Digital Marketing. Their work embodies many of the trends discussed here, demonstrating a commitment to innovation and creativity.
However, 2025 has not been without controversy. The "Performance.gov" project, which utilised artificial intelligence, caused a stir but the name of the design agency behind it remains unknown.
As we move forward, it's clear that design will continue to evolve, shaped by technological advancements, societal values, and a commitment to inclusivity and sustainability. The future of design is an exciting one, full of possibilities and potential.
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