"Trump resurfaces on TikTok, taking control of the official White House account"
The White House has made a foray into the world of TikTok, a popular social media platform, as a means to communicate the President's message. This move, which was initiated during Donald Trump's presidency, has seen the official @whitehouse account amass over 140,000 followers.
The account, which was officially launched on August 19, 2025, aims to reach the app's vast user base of over 170 million in the US. Despite ongoing legal concerns about TikTok's Chinese ownership, the Trump administration is committed to using this platform to share the successes President Trump has delivered to the American people.
In a recent development, President Trump posted three montages on TikTok using the official account on Tuesday night. The first post, captioned "America we are BACK," marked the return of the account after a brief hiatus due to potential bans.
TikTok has been a subject of scrutiny from the U.S. government since Trump's first administration. Concerns about the potential theft of U.S. user data and a manipulative and addictive algorithm on TikTok have been voiced by U.S. authorities. However, the Trump administration has paused the TikTok ban, with the latest pause set to end on Sept. 17.
The use of TikTok by the Trump administration is not a solitary endeavour. President Joe Biden and Vice President Kamala Harris also have TikTok accounts. Despite this, the White House account on TikTok is still catching up to Trump's followers on Truth Social and X account.
The Trump administration's strategy on TikTok seems to be a long-term one. Trump has suggested that the sovereign wealth fund he created in February could be used to keep TikTok operating in the U.S. The administration is planning to build upon the successes of President Trump's TikTok presence.
However, the future of TikTok remains uncertain. Trump threatened to ban TikTok in his first term, but has delayed the enforcement of a 2024 bipartisan law three times. The latest pause in the TikTok ban is a testament to the platform's potential as a powerful tool for communication, but the ongoing legal battles and concerns about national security will continue to shape its future.
Leavitt, the White House press secretary, appeared in a clip on the White House TikTok account, further solidifying the platform's role as a communication channel for the administration. The account's videos, which include montages and declarations of the President's commitment to be "your voice," are part of an ongoing effort to engage with the American people in a new and unique way.
In a video posted on the account, Trump pledged to be "your voice" and emphasized the importance of the administration's presence on TikTok. The account's success, measured by its growing number of followers and the engagement it receives, suggests that the strategy is resonating with the platform's young, active user base.
The Republican-introduced bill that became law in 2022 banned most federal employees from downloading TikTok on government devices, adding another layer of complexity to the administration's use of the platform. Despite this, the White House account on TikTok continues to be an active and visible presence, showcasing the administration's commitment to using all available tools to communicate with the American people.
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