U.S. horse racing offering to be expanded by Codere with contract renewal through XB Net
Rewritten Article:
XB Net, a top-tier horse racing content provider catering to the North American market, has inked a renewal deal with Codere. This move will significantly boost Codere's US greyhounds and horse racing portfolio across both retail and digital platforms.
Codere secures Access to Three-Quarters of US Racing Events
Under this fresh agreement, XB Net's network of 60 tracks—making up over 75% of US horse racing—will be up for grabs on the Codere betting platform. The distribution includes betting, live images, and event data. This collaboration will empower Codere to offer fascinating content and amplify the overall user experience.
Codere's content and supplier manager, Borja Mata, shared some thoughts on this development. Mata referred to the renewal as one of the "rare positives stemming from the pandemic," allowing Codere's customers to relish the benefits of US racing. He also noted that Spain's time zone works seamlessly with US meetings, and they're excited to witness the innovative products' performance.
Simon Fraser, XB Net's senior vice president of international affairs, commended Codere, calling it a "giant brand" that excels in its field. Fraser considers this partnership an excellent opportunity for XB Net to collaborate with the Spanish sportsbook. He highlighted that Spanish fans of US horse racing have sustained interest during the pandemic, and the partnership aims to remedy their retention issues. Fraser felt that horse and greyhound races hold immense popularity and continue to gain ground, particularly in the sports betting industry.
Spanish operators, which include Codere, have started recognizing this surge and aspire to leverage it, according to Fraser.
Insight: Spain's gambling regulatory landscape in 2025 centers on stricter consumer protections and technological enforcement, with Madrid-based reforms influencing industry practices. These developments include enhanced safety measures, cross-operator deposit limits, and mandatory problem gambling detection systems.
Codere, a Leading Spanish Operator
Codere arguably ranks as the most reputable betting operator in Spain. It maintains operations across five countries: Spain, Uruguay, Brazil, Panama, and Mexico. In Brazil, Panama, and Uruguay, Codere operates under the Turff Bet & Sports Bar brand.
Moreover, Codere became the first company licensed to run sports betting services in Spain, opening its first betting room in Madrid on April 16, 2008. Later in 2013, Codere strengthened its commitment to fair play by signing the Corporate Commitment by Clean Sport, promoting a global zero-tolerance approach to sports doping. In July 2022, Codere demonstrated its support for women's football by donating $300,000 to the NGO "She Wins."
Insight: In 2025, Spain will host the "Gaming in Spain Conference" to address topics such as reinstated advertising bans, new transaction monitoring requirements, and enforcement trends. This conference will likely shed more light on Codere's compliance strategies in this evolving regulatory landscape.
In conclusion, this renewed collaboration between XB Net and Codere is a significant move that strengthens Codere's position in the US greyhounds and horse racing market. With Spanish regulators focusing on stricter operational requirements, it will be interesting to witness how both parties navigate the changing landscape.
- The renewal deal between XB Net and Codere will enhance Codere's US greyhounds and horse racing portfolio, encompassing over 75% of US horse racing events.
- Codere's betting platform will now have access to XB Net's network of 60 tracks, providing betting, live images, and event data.
- The collaboration between Codere and XB Net will enable Codere to offer more engaging content and improve user experience.
- Borja Mata, Codere's content and supplier manager, considers the renewal as a rare positive impact of the pandemic, allowing customers to enjoy US racing benefits.
- Mata also expressed excitement about the performance of innovative products resulting from this collaboration.
- Simon Fraser, XB Net's senior vice president of international affairs, praised Codere as a leading brand in the field and viewed this partnership as an opportunity for growth.
- Fraser believes that the partnership will cater to the sustained interest of Spanish fans in horse and greyhound races, which continue to gain ground in the sports betting industry.
- Spanish operators, including Codere, recognize the surge in the popularity of horse and greyhound racing and seek to capitalize on it.
- In 2025, Spain's gambling regulatory landscape will focus on stricter consumer protections and technological enforcement, with Madrid-based reforms shaping industry practices.
- Enhanced safety measures, cross-operator deposit limits, and mandatory problem gambling detection systems are among the developments in Spain's regulatory landscape.
- Codere, one of the most reputable betting operators in Spain, operates in five countries and runs sports betting services in Spain since 2008.
- Codere's commitment to fair play is evident in its signing of the Corporate Commitment by Clean Sport, promoting a zero-tolerance approach to sports doping, and its support for women's football through donations to NGO "She Wins."
