UK-based advertising and marketing firm expands with the introduction of a new sister agency
In an exciting development for the marketing industry, We Are Social, the world's largest social media agency, has launched its sister agency, Hello, in the UK. The new agency, based in London, offers bespoke culture-driven campaigns to entrepreneurial brands.
Matt Roberts, a seasoned industry veteran with a proven track record, has been appointed as the Managing Director of the UK branch of Hello. Roberts brings with him a wealth of experience, having worked at AnalogFolk, Prodigious, Publicis•Poke, and most recently at We Are Social.
Jim Coleman, the regional lead for the UK and US at Plus Company and UK chief executive at We Are Social, expressed his excitement about Roberts joining to lead Hello. Coleman stated, "Matt's passion for building a successful business was clear to me from the start, and I am confident that he will make an impact at Hello."
Roberts himself was equally enthusiastic about his new role, expressing his excitement about leading the team at Hello to create unique and impactful work for clients. He stated, "I am thrilled to be leading the UK branch of Hello. Our aim is to disrupt the market and put our own unique mark on the success of We Are Social."
The Plus Company network, which includes Cossette, Citizen Relations, and Mekanism, offers an agile and culture-obsessed team with the backing of a global network. The Shoreditch-based office of Hello consists of a team of ten.
The launch of Hello in the UK is an important milestone in the expansion of the socially-led, culture-first offering to brands. The client roster of the UK branch includes TikTok and Supercell.
However, the search results do not provide information about which other brands are currently collaborating with the sister agency Hello in the UK. Matt Roberts stated that Hello aims to disrupt the market and put its own unique mark on the success of We Are Social.
The UK branch of Hello is the third to launch, after Italy in 2019 and the US earlier this year. With Roberts at the helm, the agency is poised to make a significant impact in the UK marketing industry.
Jim Coleman looks forward to seeing Matt Roberts make an impact at Hello and continue to drive the success of the Plus Company network in the UK.
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