Unauthorized deepfakes featuring underage Jenna Ortega and Sabrina Carpenter depicted in pornographic advertisements on Instagram and Facebook platforms.
In a recent online controversy, the Perky AI app, developed by the Cyprus-based company RichAds, has been removed from both Apple's App Store and Google Play following reports of distributing ads featuring AI-generated nude images of celebrities.
The app, which offers to alter outfits on command with various text prompts such as "latex costume," "Batman underwear," and "no clothes," was found to have run at least 11 ads on Meta-owned social media platforms in February 2024 and over 260 different adverts since September.
Among the celebrities targeted by the app were Wednesday star Jenna Ortega and pop singer Sabrina Carpenter. An manipulated and blurred image of Ortega, taken when she was only 16, was used in one of the ads, while another ad featured a deepfake of Carpenter, with the original picture taken when she was in her early 20s.
These nude images of Ortega and Carpenter appear amid an intensifying online crisis surrounding artificial intelligence and a lack of serious regulations around the new technology.
Meta, the parent company of Instagram and Facebook, strictly prohibits child nudity, content that sexualizes children, and services offering AI-generated non-consensual nude images. However, it seems that the ads featuring Ortega, who was a minor at the time, went unnoticed.
The ad promising a global audience that it could make NSFW (not safe for work) images, which is internet slang for nude or sexually explicit content, was also distributed by the Perky AI app. One of the Instagram ads had over 2,600 views.
The company behind the Perky AI app, RichAds, is operated by the organization RichAds; however, the specific person or detailed organizational background behind RichAds is not provided in the current search results.
This incident comes after a federal bill was proposed by US lawmakers on 30 January 2024, which would allow victims of AI-generated porn and deepfakes to sue for compensation. In the past few months, stars such as Taylor Swift and Bobbi Althoff have also been targeted by AI-generated pornography.
The removal of the Perky AI app from app stores is a step towards addressing the growing concern over the misuse of artificial intelligence. As the technology continues to evolve, it is crucial that regulations are put in place to ensure the safety and privacy of individuals online.
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