Unibet Introduces a Campaign for Enhancing Awareness Regarding Cardiovascular Health
In a commendable initiative, sports betting provider Unibet has partnered with Dutch cycling team Tour de Tietema for the 'Follow Your Heart' campaign. The aim is to raise awareness about heart health issues within the cycling community.
The campaign leverages the strong presence and reputation of Tour de Tietema in cycling to reach a wide audience. It uses Augmented Reality (AR) technology to offer an interactive and memorable way to educate cyclists about the eight-step lifesaving resuscitation process. This innovative approach makes learning about emergency responses during cycling events or rides more accessible and easier to understand.
Bas Tietema, one of the owners of Tour de Tietema, emphasizes the importance of this campaign, stating that he tries to follow his heart in everything he does, but has noticed that a less well-functioning heart can cause insecurity, especially within the cycling world. He also acknowledges that not everyone knows how to act when something serious happens, and that the team itself was not aware of lifesaving actions.
The AR experience features digital versions of team owners Bas Tietema, Devin van der Wiel, and Josse Wester guiding users through the eight-step lifesaving resuscitation process. The TDT-Unibet cycling team wore a unique jersey at the Tour of Antalya, with 'Follow Your Heart' on the chest, hearts on the sleeve, and the eight lifesaving skills forming a heart on the back.
Unibet, as part of its focus on increasing social engagement, encourages as many Dutch people as possible to complete the AR experience. The campaign's goal is to enhance survival rates by educating the team's followers and the broader public in the Netherlands and Belgium on vital lifesaving skills.
Dennis Marien, General Manager Belgium, Kindred Group, and Lennart Kessels, General Manager Netherlands, Kindred Group, underscore the importance of educating Belgians and Dutch people about the eight lifesaving skills. They believe that this campaign is a significant step towards promoting public safety and emergency response skills within the cycling community.
Sadly, heart problems are becoming more common in the cycling community, as Bas Tietema points out. The 'Follow Your Heart' campaign aims to use the reach of Tour de Tietema to draw attention to this current issue and educate people on how to perform lifesaving actions.
This initiative reflects a growing trend in health campaigns using digital tools like AR combined with sport to promote public safety and emergency response skills effectively. The partnership between Unibet and Tour de Tietema is a testament to the power of collaboration in raising awareness and promoting health and safety within the cycling community.
[1] Reference omitted for brevity.
- Sports betting provider Unibet has ventured into health-and-wellness by partnering with Tour de Tietema for a campaign called 'Follow Your Heart'.
- The campaign aims to educate cyclists about heart health issues and the eight-step lifesaving resuscitation process.
- Tour de Tietema leverages its strong presence in cycling to reach a wide audience, using Augmented Reality (AR) technology for an interactive learning experience.
- The campaign features digital versions of Tour de Tietema's owners guiding users through the lifesaving resuscitation process.
- The TDT-Unibet cycling team wore unique jerseys promoting the campaign at the Tour of Antalya.
- Unibet encourages Dutch and Belgian citizens to complete the AR experience as part of its focus on social engagement.
- The goal is to enhance survival rates by educating the public on vital lifesaving skills.
- Dennis Marien and Lennart Kessels, General Managers of Kindred Group for Belgium and Netherlands respectively, support the campaign, believing it promotes public safety and emergency response skills.
- Heart problems are increasingly common in the cycling community, and the 'Follow Your Heart' campaign aims to draw attention to this issue.
- This initiative showcases a growing trend in health campaigns using digital tools like AR combined with sport to promote public safety.
- The partnership between Unibet and Tour de Tietema is a testament to the power of collaboration in raising awareness and promoting health within the cycling community.
- In line with Unibet's focus, this campaign also contributes to personal-growth by equipping people with lifesaving skills.
- This campaign may also foster career-development opportunities within the emergency services sector by raising awareness about the importance of lifesaving skills.
- Considering the reach of sports marketing, similar initiatives could potentially be extended to other sports such as basketball, hockey, golf, tennis, racing, or mixed martial arts.
- Given the increasing popularity of casino-games and gambling-trends, responsible-gambling could also tie into a sports and health campaign, promoting wellness and balance in lifestyle.
- As many major sports cities like Las Vegas have a thriving gambling culture, integrating responsible gambling messages into sports events could boost public safety, especially with the integration of AR technologies and casino-personalities.
