Unveiled Candy Bar Advertisements Reveal Excluded Product Features
In an unexpected twist, French chocolate manufacturer Michel Cluizel has launched a new advertising campaign that showcases the duality of France. The campaign, titled "Le Chocolat des Français," is managed by agency TBWA\Paris and aims to be fun and playful.
Contrary to popular images of France, the campaign is not related to romantic espresso dates by the Seine, soul-elevating architecture, or bicycle baskets filled with baguettes. Instead, it takes a humorous approach to address the double standards often associated with the country.
The ads in the campaign highlight how Michel Cluizel's candy bars "only keep the best of France." While cities in France, like those worldwide, may face common urban problems, the campaign focuses on the high-quality ingredients used in the chocolate bars, setting them apart from the rest.
It's important to note that the campaign does not relate to images of angry drunkards, billowing trash, lung-shredding pollution, or labor strikes in French cities. The campaign is solely an advertisement for Michel Cluizel's chocolate products and does not promote or endorse any other product or service.
Le Chocolat des Français, the French chocolatier behind the campaign, is known for its commitment to using only the finest ingredients. The brand's new advertising strategy aims to remind consumers of this dedication, while also adding a touch of humour to the French stereotypes often portrayed in media.
As the campaign unfolds, it will be interesting to see how Michel Cluizel continues to challenge perceptions and celebrate the best of French chocolate. Stay tuned for more updates on this unique advertising campaign.
