Unveiled Findings: Unnoticed Gem Clubs of 2025 - Highlighting the Top 5
In the world of golf, 2025 has seen a surge in the presence of smaller, yet successful brands. Brands like Big Max, Callaway, Ping, and Srixon, often overshadowed by the major players, have been making waves with their innovative products.
One such brand is Tour Edge, whose Exotics C725 driver offers premium quality and performance throughout the bag at an affordable price. Retailing at $399/£379, the driver boasts a minimal branding, carbon crown, and banner strip across the leading edge. Its weight port behind the face allows for a swap of the heavier weight off the rail, knocking off spin and lowering the flight. The ball speed on test rivaled that of some of the best drivers from major brands.
Another standout product is the RTZ wedges, priced at $169/£149. Made from soft Z-Alloy metal, they offer complete feel and durability. With multiple finishes, 4 grinds, and 10 loft options, they allow for a customized wedge setup. The RTZ wedges are heavily played on tour and are in the bags of Shane Lowry, Brooks Koepka, and 2025 US Open Champion J.J. Spaun.
Callaway's Chrome Tour Triple Diamond golf ball has also gained recognition this year. Meanwhile, Ping's Moonlander gear has garnered attention for its innovation, although it remains less prominently acknowledged compared to larger brands.
Srixon's ZXi fairway wood, priced around the same as the RTZ wedges, has a slightly lower spinning nature. The ZXi fairway wood produced some of the fastest ball speeds of any fairway woods tested in 2025. In fact, Ryan Fox used a ZXi fairway wood to hit what he described as "The best shot I've hit in my life" en route to his maiden PGA Tour Victory at this year's RBC Canadian Open.
The ZXi fairway wood also features an adjustable hosel, a feature that the previous model was missing.
For those seeking a premium, classic iron with modern touches, the Ben Hogan Legend iron is a worthy choice, retailing around $900. It produces ball speeds that offer confidence of distance and power, while providing the control needed for precise iron play.
Lastly, the SeeMore Mini Giant HTX putter, retailing at $400/£399, offers extreme levels of forgiveness and superb feel. Six weights situated across the perimeter of the head and a milled, deep groove face contribute to its exceptional performance.
These emerging brands are proving that you don't have to break the bank to get your hands on high-quality, innovative golf equipment. As they continue to grow and gain recognition, golfers can look forward to even more exciting products in the future.
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