Users eagerly search for non-American technology alternatives
In the digital landscape of Europe, several significant developments are taking place.
Microsoft's decision to end free support for Windows 10 on October 14 has left many consumers feeling uneasy, as they will need to pay for security updates or face potential security vulnerabilities on their own. This decision has sparked concerns among users, particularly as the minimum requirements for a device to run Windows 11 are quite high, potentially rendering many still-functional devices obsolete.
The issue of digital security is a concern not only for individual consumers but also for the Federal Office for Information Security (BSI). The BSI advises consumers to consider the security measures and contact options in case of security incidents when choosing any product.
In the field of payment service providers, US companies like PayPal, Visa, and MasterCard still hold a significant market share in Germany. However, European competitors like the neobank Revolut and the service provider for the European Payments Initiative (EPI) are trying to challenge these giants using the "Made in Europe" argument.
One such challenger is Wero, a real-time money transfer service. Wero, which is now available as a standalone app in Germany, France, and Belgium, is integrated into Revolut's app and has been introduced by ING Bank and Revolut. Wero aims to replace national mobile payment solutions like Payconiq in Belgium and iDEAL in the Netherlands, with the goal of becoming a pan-European payment solution supported by over 30 banks and payment providers.
Cognitive dissonance often prevents users from changing their behaviour, even when they have concerns. This seems to be the case with many users who have a "bad feeling in the pit of their stomach" about products from certain countries, including the US and China.
The German government, too, has expressed concerns about the country's dependence on these countries, particularly in the field of AI. In spring, 68 percent of respondents in a representative survey said that Germany was too dependent on the USA and China in the field of AI. As a result, 60 percent of respondents wanted Germany to become less dependent on US AI companies.
The German government's goal is to minimize risks for the resilience of economies, and this will be a focus at the upcoming summit on digital sovereignty in Berlin on November 18, which will be hosted by France, Germany, and the EU Commission.
However, not all European AI startups are well-known in Germany. For instance, the French AI startup Mistral AI (Le Chat) remains largely unknown in Germany.
Meanwhile, German banks have taken steps to limit their reliance on certain payment service providers. Several German banks have stopped processing direct debits forwarded from PayPal's bank in Luxembourg, following last week's security systems failure that allowed fraudulent direct debits to go through.
The German equivalent, Aleph Alpha, focuses more on specific AI solutions for corporate customers and public clients that must meet high data protection requirements. This underscores the growing importance of digital sovereignty and the need for European solutions in the digital age.
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