VIOOH announces premium agreement with Qatar
In a significant move for the digital out-of-home (DOOH) advertising market in Qatar, VIOOH, a leading global DOOH supply-side platform, has partnered with advertising company ELAN Media. This partnership operates premium inventory across Qatar, covering over 220 strategically placed digital screens across multiple formats.
The collaboration is a landmark moment in the Qatar market, offering brands access to the most comprehensive premium DOOH network in the region. The digital screens, located in shopping destinations and roadside locations, deliver millions of monthly impressions to diverse, affluent audiences.
Highlighting the potential for brand exposure, the partnership's comprehensive coverage and focus on affluent audiences make it an exceptional opportunity for brands seeking comprehensive coverage. The locations offer extended dwell times in premium retail environments and high-frequency roadside exposure.
Notable locations covered by the partnership include the Mall of Qatar, Doha Festival City, Place Vendôme Qatar, and the Drive! roadside network. This partnership with ELAN Media marks VIOOH's focus on expanding its premium DOOH network in Qatar.
Gavin Wilson, global chief commercial officer at VIOOH, commented on the partnership, stating, "We are thrilled to partner with ELAN Media to bring our programmatic advertising experience to Qatar. This partnership underscores our commitment to providing brands with unparalleled access to premium DOOH inventory across the region."
In addition to the partnership with ELAN Media, VIOOH recently announced a programmatic partnership with OMD Qatar. This partnership further strengthens VIOOH's position as a leading player in the Qatar DOOH market.
The partnership between VIOOH and ELAN Media is set to revolutionise the DOOH advertising landscape in Qatar, offering brands unprecedented opportunities for comprehensive coverage and exposure to affluent audiences.
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