Websites should be tailored to suit artificial intelligence-based search engines for optimal performance.

The tech world is abuzz with the latest development in internet search – the introduction of Chat-GPT, a groundbreaking AI-based search engine developed by US company Open AI. This innovative search engine promises to alter the landscape of how companies optimize their websites for online visibility.

The AI-driven approach of Chat-GPT emphasizes the importance of a clear, ideally hierarchical structure for websites. Content presented in a question-and-answer style is particularly favoured by the AI. The use of precise, understandable language is crucial for the AI to comprehend content effectively.

One of the key advantages of Chat-GPT is its ability to provide answers to queries instead of just lists of links. Short paragraphs and headings also aid the AI in understanding content more efficiently. An up-to-date sitemap is essential for Chat-GPT to understand the structure of a website.

However, the new search engine method presents new challenges for website operators. Mistakes in the robots.txt file can make content invisible to the new AI search, and it's important to ensure that this file is correctly configured to allow the GPT bot from Open AI access to content. On the other hand, the robots.txt file can also be used to specify whether content can be used by GPT bots for AI training.

Despite its promising start, the market share of Chat-GPT in search is currently low, in the low single-digit percentage range. However, this is expected to change as AI-based search functions in Germany are projected to reach a market share of approximately 54.2 percent in 2025. This growth is primarily driven by generative AI technologies such as Google's new AI Mode that is launching in Germany.

It's worth noting that Chat-GPT is not limited to a particular industry or type of website. This means that businesses across various sectors can benefit from optimizing their websites for this new AI search engine.

The new Chat-GPT search engine is not only a game-changer for internet search, but it also offers a more convenient experience for users. Regular updates to content are important for attracting the attention of the new AI search engine and maintaining online visibility.

As Chat-GPT continues to evolve and gain traction, it's clear that it will shake up the field of internet search and present new opportunities for businesses and users alike. The search engine operates in Stuttgart, Germany, and is poised to revolutionize the way we interact with information online.

Websites should be tailored to suit artificial intelligence-based search engines for optimal performance.