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Windscreen Displays Set for Transformation by Tesa and Zeiss

Windshield Ads Revolutionized: Tesa and Zeiss Working towards Commercially Viable Hologram Technology

Windshields will transform into digital screens, thanks to collaborative efforts between Tesa and...
Windshields will transform into digital screens, thanks to collaborative efforts between Tesa and Zeiss.

Windscreen Displays Set for Transformation by Tesa and Zeiss

In a groundbreaking development, Tesa and Zeiss have joined forces to bring holographic film technology to market readiness. This innovative partnership aims to mass produce holographic films for integration into glass, offering solutions that promise higher brightness, sharpness, and consistency compared to existing glass displays.

The holographic films, currently under development, are expected to meet the stringent standards of the automotive industry. They must pass crash tests and block UV light, ensuring safety and quality for future applications. Tesa and Zeiss anticipate high demand for their technology from prominent customers, particularly in the automotive sector.

One of the key advantages of holographic films is their space-saving nature. Compared to existing glass displays, holographic films are significantly more compact, making them an attractive option for vehicle manufacturers seeking to optimise interior design and space.

The windshield is a challenging application field due to the stringent safety and quality requirements of the automotive industry. However, holographic films offer a promising solution, providing navigation information directly in the driver's field of view without obstructing outside visibility. This could revolutionise the driving experience, making it safer and more convenient for drivers.

The benefits of holographic films are already evident in the Port of Hamburg, where a ship is equipped with a Smart Window. This transparent film, containing nano-particles that display images from projectors, has reportedly increased work safety by 250%, according to Marius Eschen of the HPA.

While no companies have yet announced plans to manufacture holographic cuts on a large scale, the potential for this technology is undeniable. Tesa's website (www.tesa.com) provides more information about the company's innovative work in this area.

As the partnership between Tesa and Zeiss continues to evolve, we can look forward to exciting developments in the field of holographic film technology. This collaboration could pave the way for a future where vehicles are equipped with holographic windshields, providing drivers with a safer, more convenient, and more technologically advanced driving experience.

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