Wine manufacturer, Simi Winery, pays tribute to its trailblazing female leader in a grand, movie-style fashion.
In the heart of Sonoma, California, a 4.5-minute video has been released, shedding light on the captivating life of Isabelle Simi, a trailblazer in the wine industry. Created by advertising agency Venables Bell + Partners and directed by commercial director Nick Ball, the video is not an advertisement, but a depiction of Isabelle's life and business.
Isabelle Simi took over her family's Northern California wine company in 1904, a time when women's rights were still evolving. She ran the company before women could legally vote in the United States, a testament to her determination and vision.
The video takes viewers on a journey through Isabelle's life, highlighting her resilience and innovation. In the 1930s, she opened one of the first wine-tasting rooms along Highway 101, a roadside attraction that was a novelty at the time. The wine-tasting room was no ordinary establishment; it was made from a 25,000-gallon wine cask, a unique feature that added to its allure.
One of the most intriguing aspects of the wine-tasting room was the pay phone that Isabelle installed. At a time when phones were scarce, this was a value-add for travelers visiting the wine-tasting room.
During Prohibition, Isabelle kept her family's wine company alive by selling sacramental wine to churches. This strategic move ensured the survival of her business during challenging times.
The video, however, is not a historical documentary. It is a creative work that provides a fresh representation of Isabelle Simi's life and business. The video focuses on her business life, offering a glimpse into the struggles and triumphs she faced in her quest to make her family's wine brand successful.
The video, directed by Jonnie Turpie and released in 2016, is produced for the Sonoma-based wine brand. It serves as a reminder of Isabelle's contributions to the wine industry and her unwavering spirit in the face of adversity. The video is not repetitive of earlier facts about Isabelle's life and business, offering a unique and engaging perspective for viewers.
In a world where advertising often overshadows the stories of the people behind the brands, this video stands out as a tribute to Isabelle Simi, a woman who made her mark in the wine industry long before it was the norm. It serves as a testament to her resilience, innovation, and unwavering spirit, inspiring future generations to follow in her footsteps.
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