With the resurgence of pubs, Guinness' advertisement masterfully emphasizes the beloved aspects that spurred fans to yearn for a beer.
In a heartwarming gesture, Guinness has launched a new campaign to welcome the reopening of pubs in the U.K. following the lockdowns. Titled #LooksLikeGuinness, the campaign is the brainchild of the advertising agency AMV BBDO.
The campaign is led by a 40-second film that offers glimpses of everyday sights that vaguely resemble a pint of Guinness. A cover of "Always on my Mind," made famous by Elvis Presley and Willie Nelson, plays over the film, symbolising the wait drinkers might have experienced during the past year while pubs were closed.
However, it's important to note that the campaign does not provide any new information about the reopening of pubs in the U.K. nor does it mention any new investment from Guinness into the U.K. pubs and hospitality sector.
Interestingly, during the Covid-19 lockdowns, Guinness invested more than 30 million pounds ($42 million) into the U.K. pubs and hospitality sector, but this fact is not directly related to the current campaign.
Nonetheless, the #LooksLikeGuinness campaign is a testament to Guinness's commitment to the U.K. pubs and the joy they bring to people's lives. As pubs reopen their doors, it's a reminder of the shared experiences and camaraderie that these establishments provide.
So, raise a glass to the return of the pubs and the spirit of togetherness they embody. Cheers!
