Wolfgang Grupp Jr. is diverging from his father's path at Trigema.
In an exciting turn of events, Wolfgang Grupp Jr., the newly appointed CEO of Trigema, is leveraging Artificial Intelligence (AI) as a valuable tool in his work. This forward-thinking approach is evident in Trigema's latest advertising campaign, which features the iconic monkey, Charly.
Charly, a former advertising icon, has returned to the limelight, this time as a fashion influencer on television. The campaign, which is entirely digital, was made possible thanks to AI, according to Wolfgang Grupp Jr. The young Grupp sees AI as a game-changer, offering numerous opportunities and possibilities, both in terms of costs and resources.
However, Grupp junior is not blind to the risks of a world controlled by AI. He emphasizes the importance of understanding and questioning the processes to mitigate potential risks. This balanced approach reflects his belief that AI will revolutionize the world of work, while acknowledging the need for caution and responsible use.
Bonita Grupp, the daughter of Wolfgang Grupp and a managing director at Trigema, is also involved in leading and digitally transforming the family business. She can often be seen behind the cameras or in company videos. Her presence underscores the family's commitment to embracing the digital age.
Interestingly, Wolfgang Grupp Sr., the former CEO of Trigema, does not use a computer or email. Despite this, the legacy of digital transformation at Trigema continues under the leadership of Wolfgang Grupp Jr.
The young CEO uses AI for various tasks, including text correction, organisational tasks such as creating schedules, and even for checking and guidance in his work. This strategic use of AI is a testament to his vision for the future of Trigema.
Meanwhile, 13-year-old Finn waited hours for the perfect moment during the shooting of Charly's television appearance. His patience paid off, as he was able to witness the seamless integration of AI in the advertising industry firsthand.
For those who missed Charly's television debut, the video can be watched above. The high interest in this innovative advertising campaign is a clear indication of the public's eagerness to embrace the future of digital advertising.
