Workplace transformations spurred by increasing adoption of internal social networking platforms
In 2011, HCL, a leading global technology company, introduced an innovative internal social network called MEME. This platform, entirely led by employees, has revolutionised the way HCL operates, fostering a vibrant entrepreneurial atmosphere, encouraging collaboration, and enhancing the corporate culture.
MEME serves as a digital hub where employees can exchange ideas, learn from each other's experiences, and enhance their knowledge. It has been instrumental in bringing the workforce closer together, regardless of position or role. The platform encourages employees to express themselves and facilitates two-way communication between the organisation and employees.
One of the key features of MEME is Career Connect, an application hosted on the platform. Career Connect acts as a 'mirror' for employees, enabling them to self-assess their strengths, weaknesses, and grasp opportunities within the company. It allows employees to understand future roles, crowd-source advice, seek referrals, and co-create their career development plan.
MEME also serves as a source of support from various functions like HR, IT help desk, and other service desks. This instant access to information and the promotion of cross-functional collaboration have significantly changed the way people communicate, both personally and professionally, within HCL.
The success of MEME is demonstrated by open communication and information sharing, benefiting both the business and the growth and development of employees. MEME reflects a belief in enhancing transparency throughout the business, inviting employees to comment freely on any aspect of the organisation.
This employee-driven and socially guided platform has helped generate value for HCL and its clients from employees across the globe. By fostering a sense of team spirit and corporate culture, MEME has been a crucial tool in HCL's unique approach to encouraging employee ideation and innovation, which is integral to the company's culture.
Businesses worldwide are increasingly recognising the potential of leveraging social media in the workplace to foster collaboration and growth. MEME, with its success at HCL, stands as a shining example of this trend, demonstrating that social media can be a powerful tool for improving communication, collaboration, and culture within a company.
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